Berlin-born, and always finding my way back.
I create storytelling at the intersection of aesthetics and meaning, always looking for the form that best represents an idea, whether through design, motion, or words.
With more than 5 years of experience as an Art Director & Creative Designer in Berlin and Tel Aviv, I’ve worked across creative agencies and in-house teams, shaping campaigns, identities, and narratives. My approach is hands-on and curious. I love diving into new tools, extending visual languages, and building design systems that grow with a brand.

I hold a BFA in Film & Television from Tel Aviv University and a Diploma in Art Direction & Graphic Design from “Habetzefer” School of Advertising, where I graduated with honors.